
General notes
Unless linking through to an advertorial, all formats must launch a new window when a user clicks on the ad.
Audio / Video - An ad may play audio and/or video content. Audio playback must be user-initiated. The ad must also display a visible "stop" or "pause" button once the audio/video begins.
For use across Condé Nast websites, rich media ads must be able to be served though either "IFRAME" or "DIV" coded ad positions.
Condé Nast Interactive reserves the right to suspend any campaign if the creatives do not meet the specifications or the final approval of the Editor-in-Chief.
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| Standard Banner | | All | | 468x60 | | n/a | | 30k | | swf, gif or jpg | | | |
| Expandable Banner | | All except homepage | | 468x60 | | 468x300 | | 30k initial load, up to an additional 3 x 25k may be loaded after a user moves their cursor over or clicks on the ad. | | Flash, DHTML | | May only expand once a user rolls over the ad. It must automatically close when the cursor moves off the ad in any direction. Ideally, the ad should also have a close button in the expanded section. | |
| Standard Skyscraper | | All | | 120x600 | | n/a | | 30k | | swf, gif or jpg | | | |
| Expandable Skyscraper | | All except homepage | | 120x600 | | 350x600 | | 30k initial load, up to an additional 3 x 25k may be loaded after a user moves their cursor over or clicks on the ad. | | Flash, DHTML | | May only expand once a user rolls over the ad. It must automatically close when the cursor moves off the ad in any direction. Ideally, the ad should also have a close button in the expanded section. | |
| Standard MPU | | Collections, Trends | | 300x250 | | n/a | | 30k | | swf, gif or jpg | | | |
| Expandable MPU | | Collections, Trends | | 300x250 | | 300x500 | | 30k initial load, up to an additional 3 x 25k may be loaded after a user moves their cursor over or clicks on the ad. | | Flash, DHTML | | May only expand once a user rolls over the ad. It must automatically close when the cursor moves off the ad in any direction. Ideally, the ad should also have a close button in the expanded section. | |
| Standard Leaderboard | | All | | 728x90 | | n/a | | 30k | | swf, gif or jpg | | | |
| Expandable Leaderboard | | All except homepage | | 728x90 | | 728x300 | | 30k initial load, up to an additional 3 x 28k may be loaded after a user moves their cursor over or clicks on the ad. | | Flash, DHTML | | May only expand once a user rolls over the ad. It must automatically close when the cursor moves off the ad in any direction. Ideally, the ad should also have a close button in the expanded section. | |
| Standard Supersky | | All | | 160x600 | | n/a | | 30k | | swf, gif or jpg | | | |
| Expandable Supersky | | All except homepage | | 160x600 | | 350x600 | | 30k initial load, up to an additional 3 x 28k may be loaded after a user moves their cursor over or clicks on the ad. | | Flash, DHTML | | May only expand once a user rolls over the ad. It must automatically close when the cursor moves off the ad in any direction. Ideally, the ad should also have a close button in the expanded section. | |
| Overlay | | All except homepage | | Up to 500x480 | | n/a | | 30k initial load, up to an additional 3 x 350k may be loaded after a user moves their cursor over or clicks on the ad. | | Flash, Java, DHTML | | All overlays must have a clearly visible X click to close button in the top right that is at least 20 pixels square. Overlays must automatically close within 20 seconds. Leave behind/Reminder buttons are not accepted. | |
| Solus E-mail | | Opt-in database | | n/a | | n/a | | 100k including images | | HTML + images | | All tracking handled by Condé Nast. Flash creatives are not supported for emails. | |
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| Notes: |
| If Condé Nast Interactive is hosting the Flash creative, please insert the following code into the Flash Actionscript instead of a redirect URL: |
on (release) { getURL(clickTag, "_blank"); } |
| This will allow Condé Nast Interactive to track clicks through the adserver. Files must be saved in Flash version 7 or below. The client should supply a separate redirect URL to use with the creative and a gif back-up version. |
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